Midpoint Reflection- Stumfort

As we reach the halfway point, I believe I have learned a lot about the process of creating a start-up business through my endeavors with Stumfort. Tasks such as the elevator pitch, the business canvas, and the overall level of planning that my group and I have put into the company have all taught me lessons of perseverance and innovation. We have currently created a Twitter, a company gmail account, and a logo; our next steps are going to be marketing our product and getting our MVP (a prototype of a Stumfort product) set up.

I believe that Simon Sinek's Ted talk on creating the "why" of a business is definitely the direction the business needs to head in. We need to figure out why we do what we do. I think that the "what" and "how" are covered (we know what we make, and we know how we're roughly going to do it), but I think that crafting a nice mission or vision statement as to why Stumfort is creating these fashion products is something we as a group need to work on.

We're going to visit a thrift store after school in the next week in order to collect materials to create a prototype. Once the prototype is built, we can consider different avenues of marketing the good.