Kyle and I learned that we should have more distinction between what separates us from the competition and how we stand out from similar companies in our general market.
https://docs.google.com/presentation/d/1Ame8PLilqHl1TuUpYZuRMHI_z_2H4hcc7k39EGKd6uo/edit#slide=id.g29f34b901d_0_140
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