Kyle Jung and I have come up with a new and fresh take on healthier eating, and have up with Paleo Express, a paleo meal delivery service which delivers food straight to your door twice a week with up to four meal options to choose from. We decided to have our primary supplier be Whole Foods and Trader Joe's, and will target a mainstream audience in hopes of promoting a healthier lifestyle. Our primary medium of delivery will be shipping through the mail such as UPS and USPS. Granted we are starting out small, but hope to expand our operation in the coming months.
Elevator Pitch
1 comment:
Interesting that you are targeting a mainstream market--will you have to convince them that Paleo is a worthwhile lifestyle? Why not target people already invested--people who go to Cross Fit or similar types of programs?
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