Expanding Upon Initial Ideas

Although FhStress, my teams business of selling stress relieving products is moving along rather nicely, we are having minor issues making our product unique. Yes we are the only people in the school selling our product, however we are attempting to make our product "ours" in a sense. Why wouldn't someone drive 5 minutes to the dollar store and buy one of our products. We have convenience on or side but not value. Currently our team is working on solutions, but we need to fully know what this unique property about our product is before we have to go in front of the committee.