Thursday, September 29, 2016

Stumfort- Inexpensive But Stylish

It’s official: LAVR, the labor-exchange business idea, is dead. However, there is no need to worry- my group and I have come up with a brand-new idea that we believe is going to revolutionize what students attending schools with strict dress-codes choose to wear.


This concept is pretty simple and yet simultaneously solves a problem faced by many students who need to abide by a school dress-code. As students of Flint Hill, we are primed to start this business as we understand the dress-code issues faced by the Flint Hill student community at large. Flint Hill’s dress code asks students to buy polo shirts (to be tucked into pants) and button-down shirts complete with ties and belts. This is not only very expensive in total, especially for growing adolescent students who need to buy new clothes every year, but can also get very uncomfortable. So how can we solve this problem of discomfort and high costs?




With our business idea, tentatively named Stumfort (because we pride ourselves on providing inexpensive clothing that shows off style and that is comfortable), we will be able to make clothing that is much easier to buy and wear. We’re thinking of making products such as a slip-on polo shirt that can be made to look as though they are tucked in, therefore giving a respectable look and yet a comfortable wear. We are currently working on an elevator pitch and some more ideas to make this company’s vision a reality.

1 comment:

Unknown said...

I wonder how you will make a shirt that looks like it is tucked in. Regardless, I am pleased that the team has so smoothly shifted to this new idea. It is no easier than the first idea--don't be fooled! Starting a new business is hard work, no matter what the business is. I look forward to seeing how this new idea shifts and grows as you get feedback from potential customers and on pitch day!